In todays episode, we dive into the psychology of influence and brand growth with Leslie Zane, a pioneer in the field of behavioral science and marketing. As the founder and CEO of Triggers Brand Consulting, Leslie has been at the forefront of helping top brands like Coca-Cola, McDonalds, and Nike accelerate their growth by understanding the subconscious drivers of consumer behavior. With a background that spans behavioral science, marketing, and brand strategy, she is also the author of The Power of Instinct: The New Rules of Persuasion in Business and Life, where she reveals how tapping into the instinctive mind can lead to unparalleled success in business and personal branding.