The Best New Metric for Marketers Since SEO Came Along [Video]

Do you have a share of model?

We don’t mean like a super model or stock share.

We’re talking about your brand’s share of answers in the large learning models of search and AI. Imagine a prospect prompting ChatGPT, Anthropic, or even Google for the best brand to provide your product or service. Maybe, they ask if your organization is a reputable brand for those products.

Well, you should understand your brand’s share of model. But before you go to enter the prompt, watch this video or read on for CMI’s chief strategy advisor Robert Rose’s take:

Share of model presents influence on AI

Recently, industry media have published articles about “share of model,” a new metric you should pay attention to.

MarketingWeekdefines a share of model as the number of mentions of a brand by one or multiple large language models (e.g., ChatGPT, Meta’s Llama, Microsoft’s CoPilot, Google’s Gemini, Anthropic’s Claude) as a proportion of the total mentions of brands in the same …