Surprising Search Behavior Teaches This Important Lesson [Video]

You have 173 days left to reach your marketing goals this year.

Well, let’s be honest. Nobody really works or does anything after Dec. 20. And if we’re really honest, December itself is a wash, and so is the last week of November with the U.S. Thanksgiving celebration.

So, you really have 133 days to reach your marketing goals.

How’s it going?     

If your goals are related to organic search, you’ve faced a challenging year. Search continues to disrupt the work of content and marketing teams. From new algorithms to false starts and imperfect paths to AI-generated overviews, it’s a jumbled mess.

We turned to CMI’s chief strategy advisor, Robert Rose, to get his help in untangling all the news and to help you head more purposefully into the next 133 days. Watch or read on for his take:

Analyzing searcher behavior

SparkToro released its 2024 Zero-Click Search Studythis month, and you might be surprised to learn just …