Rosie The Riveter Is Back. NewAd Campaign EnticesGen-Zers To Quit Gig Economy For Welding Career [Video]

We’ve all heard the liberating stories about the ‘gig economy’—breaking free from nine-to-five jobs and offering flexibility.

For many Americans, it sounded super enticing. However, once in the gig economy, the reality is very different. The pay is often horrendous, and there’s no work-life balance while ferrying people around town as an Uber or Lyft driver or delivering food for DoorDash.

The BlueForge Alliance, a nonprofit integrator supporting the United States Navy’s Submarine Industrial Base, has kicked off a campaign with a new ad for youngsters, explaining their future is not an Uber driver but, in fact, helping to build America’s next fleet of naval ships – in a stable job environment.

“The campaign seeks to reach a younger audience of next-generation talent who may be unaware of the substantial opportunities for stable and impactful careers in maritime manufacturing,” BlueForge Alliance wrote in a statement earlier this month. 

The ad campaign for millennials and …