Quebec chain St-Hubert freezing prices entering ‘value menu wars’ [Video]
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Quebec chain St-Hubert freezing prices entering ‘value menu wars’ [Video]

Well-known Quebec rotisserie chicken chain St-Hubert is joining the chorus of fast food restaurants creating value meals to attempt to counter the rising cost of living and win back customers.

St-Hubert said on Wednesday that it is freezing prices on all main courses on its menu and is reducing prices on appetizers, beverages and desserts while not shrinking food sizes, the chain said.

The drop is part of a trend in Quick Service Restaurants (QSR) which have dropped prices or added value menu items to win back customers.

Tim Hortons, McDonald’s, Starbucks, Burger King and Wendy’s have all created value menu items, including $1 coffee, $5 meals and other options.

The value items come as customers are spending less and restaurants are faced with higher rents, food costs and labour.

Restaurants Canada vice president Kris Barnier …

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‘It’s a blessing’: Bread of Life Ministries offers Thanksgiving meal in Augusta [Video]
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'It's a blessing': Bread of Life Ministries offers Thanksgiving meal in Augusta [Video]

THE N-A-R CONTINUES TO DENY ANY WRONGDOING. WHILE SOME OF US MAY BE JOINING FRIENDS AND FAMILY TO ENJOY THE THANKSGIVING MEAL TOMORROW.... CATE MCCUSKER CHECKED IN WITH A LOCAL SOUP KITCHEN CELEBRATING ONE DAY EARLY. WORKING TO MEET AN INCREASED NEED THIS YEAR - AN AUGUSTA SOUP KITCHEN OFFERS A HOLIDAY MEAL TO THE COMMUNITY. VICTORIA ABBOTT, EXECUTIVE DIRECTOR BREAD OF LIFE 03:02:16:05 - 03:02:27:17 "WE USED TO SERVE ABOUT 60 MEALS A DAY, AND THAT WAS A YEAR AGO, AND EVER SINCE, ESPECIALLY WITH THE COLD WEATHER, WE'RE SEEING MORE AND MORE PEOPLE NEED BREAKFAST, LUNCH, AND TAKE HOME DINNER." TODAY BREAD OF LIFE MINISTRIES IN AUGUSTA OFFERED A THANKSGIVING MEAL A DAY EARLY. 03:01:32:06 - 03:01:41:11 ABBOTT "THIS IS THE FAMILY OF THE SOUP KITCHEN. WE ALL GET TO GET TOGETHER WITH OUR FAMILIES TOMORROW, AND THIS IS WHERE WE COULD CELEBRATE WITH THIS FAMILY TODAY." THEY SAY BUSSES WILL BE OFFERED TO BRING THOSE WHO NEED IT TO A DIFFERENT THANKSGIVING MEAL TOMORROW - BUT TODAY ANYONE WAS WELCOME TO ENJOY HEARTY STUFFING AND WARM APPLE CRISP. JON 03:06:59:21 - 03:07:05:25 "IT'S A BLESSING BECAUSE IT HELPS A LOT OF PEOPLE." WHILE SOME SAY THEY'VE FALLEN ON HARD TIMES. 03:07:08:21 - 03:07:08:21 JON "MY PARTICULAR SPOT RIGHT NOW...MY HOUSE WAS SOLD OUT FROM UNDER ME." BUTTED 03:09:05:19 - 03:09:12:13 ANN "I'M HOMELESS RIGHT NOW AND I DON'T HAVE ANY REAL RESOURCES IN THE COMMUNITY." TODAY THEY WERE THANKFUL FOR THE KINDNESS OF OTHERS ANN MESERVE 03:08:44:00 - 03:08:45:29 "REALLY NICE PEOPLE, CONSIDERATE." BUTTED 03:08:48:12 - 03:08:53:26 "THEY DO A LOT OF WORK HERE TO PUT ON A LOT FOR THE COMMUNITY." AS LIVE STAFF SAYS THEY ALWAYS WELCOME EXTRA FOOD O