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3 Steps to Building a Targeted Audience

Peloton fires back at its portrayal in ‘Sex and the City’ reboot with own parody ad: ‘He’s alive’ [Video]

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Peloton wants users to know its at-home fitness equipment can improve one’s physical health — not lead to health complications, which was implied in the reboot of “Sex and the City” on HBO Max.

The company put out a response on its Twitter account on Sunday to a plot in “Sex and the City” that sent shares of the company tumbling last week, piling onto a recent selloff. The stock is down about 75% year-to-date, and it hit a 52-week low of $37.67 on Friday.

(The next part of this story contains a spoiler for the first episode of “And Just Like That…”.)

In the widely shared “Sex and the City” scene,” one of the main characters of “And Just Like That…”, Mr. Big, died from a heart attack after taking a 45-minute Peloton class.

In Peloton’s parody commercial, Jess King — the Peloton instructor who was portrayed in the HBO …

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