Major new challenge Meghan Markle faces with her American Riviera Orchard lifestyle brand revealed by a retail expert [Video]

MEGHAN Markle will soon be launching her new lifestyle brand – American Riviera Orchard – but could face a major “challenge”, according to a retail expert.

So far, the Duchess of Sussex has teased her new side hustle by sending hampers of branded jams alongside fresh lemons to 50 influencers and pals.

Meghan Markle faces a ‘challenge’ with her new business, according to a retail expertCredit: AFP

Meghan’s new lifestyle brand, American Riviera Orchard, will launch soonCredit: Instagram / Internet

Meghan has teased the launch by sending bundles to friends such as Suits co-star Abigail Spencer with jams and lemonsCredit: Not known, clear with picture desk

Among the chosen recipients of the jam have been Suits co-star Abigail Spencer, fashion designer Tracy Robbins and Delfina Blaquier, the wife of Prince Harry’s polo friend Nacho Figueras.

However, experts are saying that an Instagram flurry won’t necessarily translate to booming profit for the …