How Brands Use Pop-Up Experiences to Make a Lasting Impression [Video]

A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. Some might call it a museum. Or maybe it was a pop-up experience? To me it looked like attending a toddler birthday party while on ’shrooms.

I’m talking about the Color Factory – an appointment-only museum. If you’re not familiar with it, spend a few minutes browsing #colorfactory on Instagram. (Or check out the Color Factory account @colorfactoryco.)

It’s essentially a space designed for the selfie generation. In one room you wander through millions of ribbons hanging from the ceiling. In another, rainbow confetti showers over you. And there’s no need to keep your smartphone at the ready for that perfect shot. In each room, cameras click away at just the right angle and with perfect lighting. It’s nearly impossible to take a bad picture …