From Harvard labs to lucrative Amazon side hustle [Video]

Jenny Woo came up with her seven-figure side hustle in a classroom.

She was working on her master’s degree in education at Harvard University, learning about emotional intelligence and child development. The former C-suite consultant and school director thought just about everyone could benefit from learning more about both.

She wasn’t sure how to make the topics easy or interesting to learn, until her professor passed out a deck of cards to play with in class. At that moment, she says, it clicked: She could make an EQ game.

Woo spent roughly $1,000 from her savings to launch her side hustle, Mind Brain Emotion, in 2018. The company, still a one-woman side hustle, makes 11 different EQ-focused card games meant to help train people of all ages on concepts like relationship skills, critical thinking and even job interviews.

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