Building your business isn’t just about the services or products you offer; it’s about building your brand. In today’s digital age, personal branding has taken centre stage.
Whether you’re installing solar panels or launching a tech startup, you need to be the face of your business. This means being active on social media, like LinkedIn, where posting three times a week can significantly boost your visibility.
Don’t shy away from podcasts or videos, either. Showcasing your expertise and passion on camera, especially while engaged in your work, can make a profound impact. Remember, people connect with people, not faceless brands. By positioning yourself as a key person of influence, you’re not just selling a product or service; you’re offering a piece of yourself.
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