BrewDog co-founder James Watt has been busy upsetting people again – mostly, the demographic that drinks his craft beer.
The outspoken arch-disruptor, who stepped down as the game-changing company’s CEO last year but remains its “captain”, as a major shareholder and on its board, has faced a backlash for declaring that employees do not need a “work-life” balance – and only those who hate their jobs are obsessed with finding it.
Put down your pint of Punk IPA, millennials – he’s talking about you.
Instead, Watt is urging more Britons to embrace what he calls “work-life integration” – that is, combining your work with your personal life and relationships.
Which is easy enough for him to say: his fiancée is influencer, reality TV star and “raw dog food” entrepreneur Georgia Toffolo. Having turned his own hobby into a multibillion-dollar brand, and seen his fiancee find success with her love …