9 Personal Branding Tips to 10x Your Followers [Video]

Want to grow your following? Follow these 9 tips.
Free Personal Branding Workshop – https://bit.ly/personal-branding-session

Growing your personal brand will help you attract more followers, leads and sales.

Here are 9 things to consider when building your personal brand.

1. Build Your Personal Brand First: Recognise that personal brands have more impact and visibility than traditional business brands alone. In today’s market, personal branding is crucial for achieving cut-through, exemplified by figures such as Ryan Reynolds, Richard Branson, and Elon Musk.

2. Influencer vs Key Person of Influence: Focus on becoming a key person of influence rather than just an influencer. This means highlighting valuable insights, innovations, and stories about your business or industry, rather than merely showcasing your personal life. Aim to illuminate your business’s achievements and values like Tim Cook, rather than pursuing fame for its own sake.

Being the Spotlight vs Chasing the Spotlight: Actively share valuable content related to your business, including videos, articles, podcasts, and interactive materials. This helps establish your authority and expertise, making you the spotlight that illuminates valuable information and insights.

Own Your Authority: Don’t hesitate to position yourself as an expert in your field. Use your knowledge and experience to build trust, showing your audience that they are in safe hands with you, akin to how a doctor reassures a patient with their credentials.

Share Opinions: Develop and express clear, strong opinions on topics related to your field to stand out and be recognised. Having distinct, strong opinions helps form a recognisable personal brand identity and attract a following.

Too Reliant on Me: Understand that being a key person of influence doesn’t trap you within your business. It enables you to attract a talented team and create an ecosystem of products and services, facilitating potential exits or scaling opportunities.

People Will Google You: Ensure your online presence positively reflects your status as a key person of influence. People will research you online before committing to deals or partnerships, making a strong online presence crucial for seizing opportunities.

The Proximity Bias: Recognise the value within your business that you might be overlooking due to familiarity. Step back to see the full picture and appreciate the unique value of your stories, intellectual property, and connections that can be highly valuable to others.

Sharing Your Stories: Embrace the power of your business’s origin story, mission, and vision. Sharing these elements can profoundly connect with your audience, making your personal brand more relatable, inspirational, and memorable.

Free Personal Branding Workshop – https://bit.ly/personal-branding-session