Will You Do Me a Favor? [The Weekly Wrap] [Video]

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And that’s a wrap of the week ending Aug. 28, 2020

This week I’m asking if you’d do me a favor. I talk with Bynder’s Brian Kavanaugh about whether we should depend more on our audiences for content. And I point you toward a crash course in journalistic principles that help brands earn trust.

Listen to (or watch) the Weekly Wrap

Our theme this week is trust. As Ernest Hemingway once said, “The best way to find out if you can trust someone is to trust them.”

Let’s wrap it up.

Listen to the episode (time stamps apply to both the audio and video versions):

Watch it, too:

One deep thought: Who do you trust?  (2:45)

You get a text message from someone you know: “Would you do me a favor?”

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