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Career Advice

Why You Need Better Conversion Tracking to Win the Sales Game [Video]

Consider the following via research from Think with Google:

  • 90% of B2B researchers who are online use search specifically to research business purchases.
  • 71% of B2B researchers start with a generic search.
  • B2B researchers average 12 searches prior to engaging on a brand’s site.
  • B2B buying process influencers and decision-makers are over halfway down the path to a decision before they perform an action on your site.

These statistics tell me that your prospects are doing a lot of research online about products and solutions that can address their needs. With compelling content marketing and an SEO-optimized website, your aim is for them to discover your B2B brand during that research process.

In addition to getting prospects through the front door, it’s important to track them as they move toward the back door. Conversion tracking can show how many customers you acquired along with the marketing campaigns that played a part in the sale.

In a Content Marketing World …

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Categories
Career Advice

10 Tips to Improve Your Job Search in 2025 🔴 Live Office Hours with Andrew LaCivita [Video]

*FREE WEBINARS AND DOWNLOADS!*🏆RESUME, INTERVIEW, AND SALARY NEGOTIATION WEBINARS HERE: https://www.milewalkacademy.com/#webinars 📄RESUME TEMPLATE: One that actually gets job interviews: http://bit.ly/lacivitaresumetemplate 👨‍🏫 ACE YOUR INTERVIEW EBOOK: https://www.milewalkacademy.com/ace-your-job-interview-free-download*MORE FREE RESOURCES!*📘INTERVIEW INTERVENTION BOOK: Actual Hardcover Job Interview Book (yes, an actual book, ebook, audiobook, and more): http://bit.ly/YTFreeInterviewIntervention📚 GET THE ZEBRA CODE BOOK AND JOIN FREE CLUB! If you want to maximize your potential, get a copy of my new book *The Zebra Code: A Step-By-Step Guide To Mastering Career Skills That Make You a Standout Professional!* That's your ticket into my free, private book club where you'll get over $1000 in leadership lessons, live group coaching, and more!GRAB BOOK HERE: https://bit.ly/ZebraCodeBookJOIN FREE BOOK CLUB HERE: https://bit.ly/TheZebraCodeBookClub 🏔️LEADERSHIP SKILL-BUILDING ROADMAP AND ASSESSMENT: Get this wonderful 47-page booklet to learn the most vital skills to build, the sequence in which to learn them, how to assess your current proficiency levels, build a growth plan, and track your progress: https://bit.ly/LaCivitaLeaderRoadmap*NEW VIDEOS TUESDAY + LIVE OFFICE HOURS THURSDAY*🖥️SUBSCRIBE for new career and life videos every Tuesday and join me Thursdays for Live Office Hours: https://bit.ly/LaCivitaYouTubeChannel📆 SYNC YOUR CALENDAR: Never miss any of my live shows by syncing our milewalk Academy LIVE Calendar of Events to your personal calendar of preference: https://www.milewalkacademy.com/calendar🌍MORE FREE CONTENT: For much more, see my training and coaching site: https://www.milewalkacademy.com/*SIGNATURE TRAINING AND COACHING PROGRAMS*💼JOB SEARCH: Find your dream job fast with my job search coaching program: http://bit.ly/LaCivitaJobSearchCoachingProgram⭐LEADERSHIP + CAREER DEVELOPMENT: Achieve more in your career and life with my monthly leadership coaching program: https://bit.ly/LaCivitaLeadershipProgram*LET'S CONNECT!*Join my email list: http://bit.ly/JoinAndysEmailListGet my books and training: https://www.milewalkacademy.comhttps://www.youtube.com/c/andylacivitahttps://www.facebook.com/andrewlacivitahttps://twitter.com/arlacivitahttps://www.linkedin.com/in/andrewlacivitahttps://www.instagram.com/andrewlacivitahttps://www.tiktok.com/@andrewlacivitaThreads: https://www.threads.net/@andrewlacivitaPodcast: https://bit.ly/LaCivitaPodcastAndrew LaCivita, a globally-renowned career and leadership coach, is the founder of the milewalk Academy®. During the course of his distinguished career, he has impacted over 350 companies, more than 100,000 individuals, and spanned nearly 200 countries, helping them unlock their full potential. He is a best-selling author who gained international recognition with his groundbreaking books, Interview Intervention: Communication That Gets You Hired, The Hiring Prophecies: Psychology behind Recruiting Successful Employees, and The Zebra Code: A Step-By-Step Guide to Mastering Career Skills That Make You a Standout Professional. These seminal works, along with his celebrated vlog, Tips for Work and Life®, consistently earn top spots on reputable, worldwide lists which rank the best career advice books and blogs. Andrew remains actively engaged across various social media platforms and shares his expertise through his weekly Live Office Hours on YouTube every Thursday.#careercoach#careercoaching