If you’re a digital marketer, just starting with SEO or a small business owner, you might have heard the terms “on-page SEO” and “off-page SEO.” But how do you know which is more important for making your website successful? Knowing the differences between these two strategies can help you improve how easily people find your site on search engines.
We will explain the main ideas of both on-page and off-page SEO, what each includes, and how they affect your site, and we will give you useful tips to help you best use both methods. By the end, you’ll understand how to use both strategies effectively.
What is On-Page SEO?
On-page SEO is about improving individual web pages to help them rank better in search results and attract more visitors. This means changing things on your website — like the words you use, the code behind the page, pictures, and links to other parts of …