Forget reality TV moguls — today’s empire builders are wielding iPhones and captivating millions online. Yes, I’m talking about influencers — those digital mavericks who’ve carved entire ecosystems from likes and shares.
While their domain might differ from ours, we can glean invaluable lessons from their success as CEOs. So, buckle up because we’re about to decode the influencer playbook and translate it into CEO superpowers.
Personal Branding Mastery
Move over Hollywood, the new empire builders are wielding iPhones and captivating millions online. Who are they? Social media powerhouses like Kim Kardashian and Gary Vaynerchuk.
Their secret weapon? Not selfies, but personal branding mastery.
It’s not about vanity but strategically crafting yourself as a thought leader, building trust, and attracting the right audience.
Think Gary Vaynerchuk’s insightful tweets or Kim Kardashian’s carefully curated Instagram feed. They don’t just post; they connect, engage, and build communities.
As CEOs, we can leverage this, too. Start by curating a strong online presence, sharing valuable …