TikTok is full of people eager to share their advice on everything from dating to health to workplace etiquette.
But a flurry of recruitment experts Business Insider spoke to warned against heeding every nugget of advice posted on the app.
The job market is tough right now. The US unemployment rate has risen steadily over the last three months. Promotions are down, layoffs are sweeping the country, and some job seekers are sending out hundreds of applications only to be met with silence.
Young people entering the workforce are being judged and seen as lazy and entitled Gen Z stereotypes, while more mature candidates are fighting against ageism.
Job seekers are looking for a leg up, and the algorithm happily answers.
TikTok creators sharing tips for job applications and interviews aim to help, but several experts warn they may do more harm than good.
Honesty is crucial
Iffi Wahla, the cofounder and CEO of global talent network Edge, told …