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The Most Underrated Opportunity For Brands In 2024 [Video]

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The Most Underrated Opportunity For Brands In 2024

In my opinion, many TV commercials are not worth the price. I often get into this debate with marketing officers around potential reach vs. actual reach. But one time a year, these TV commercials become just as impactful as the game… and it might be the most underpriced deal in all of advertising. In today’s video, I sit down with the legends Boomer Esiason and Gregg Giannotti aka Gio on their morning show and talk about the ad spend with the most value, WineText.com, and a bit about what it’s like to be a Jets fan. I hope you all enjoy this one!

Topics we discussed during the episode:
0:00 – 0:30 Intro
0:30 – 2:40 Gary’s feelings about the 2024 NFL season
2:40 – 5:20 Is a $7M Super Bowl Ad underpriced?
5:20 – 7:25 How businesses should navigate content creation in 2024
7:25 – 8:34 People will always pay for convenience
8:34 – 11:38 Boomer shares some football stories
11:38 – 12:40 What made WineText succeed
12:40 – 16:47 Gary getting nerdy about the Jets
16:47 – 17:55 Practical optimism
17:55 – 19:24 Sports talk

Thanks for watching!

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Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches
Gary Vaynerchuk’s thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company’s CEO l DailyVee: http://www.garyvee.com/dailyvees

Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.

In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

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