Stop Juggling Content Creation Follow This 5-Step Planning Process [Video]

We humans sometimes have a funny way of planning.

When thinking about how we’re going to allocate our time, resources, etc., we like to categorize things. In our personal lives, those categories might be work, lifestyle, or family. In our business lives, they might be via divisions, marketing, sales, product, human resources, accounting, etc.

To make a plan, we put all the decisions made about our desired goals in each of these categories and break them down into tasks so that we can achieve them. Then we try to juggle them all. But we can’t. The decisions made here don’t fit the plan for there. And the plan there doesn’t fit the critical decision made here.

Put simply, there’s a reason for this famous quote usually attributed to former President Dwight Eisenhower: “Plans are useless, but that planning is indispensable.”

The valuable outcome from planning is not a plan. The valuable outcome from planning is the decisions about what – and what will …