Stop asking ‘What is company culture like?’ in job interviewsbetter alternatives [Video]

Brianna Doe has a lot of experience on both sides of the hiring game.

She’s worked in marketing for roughly a decade, started leading hiring interviews seven years ago, and now, as founder of her own agency, Verbatim, will soon be hiring her own full-time staff for the first time.

All of that is to say she knows that not all job-interview questions are good ones.

“When I was the one job-seeking, I didn’t always ask the right questions for myself or for the employer to get to know me and what I’m looking for,” Doe tells CNBC Make It.

One that stands out and that she hears time and again: “What is the company culture like?”

It’s an important assessment to make — company culture is a top priority for many workers — and “sometimes you will get a good answer,” Doe says.

But oftentimes, she continues, “What I found was that …