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Solo Stove Burns Marketing Team Over Snoop Campaign [Video]

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Last week, Solo Brands, the parent company of direct-to-consumer-brands Solo Stove and others, appointed Christopher T. Metz as its president, chief executive officer, and director of the board.

But that isn’t the interesting story.

The story is why Solo Brands switched their brand quarterback. The CFO said Solo’s unique marketing campaigns didn’t deliver the expected revenue, negatively impacting company results.

Look out. Here comes another bus to throw marketing under.

We turned to Robert Rose, CMI’s chief strategy advisor, for his take. Watch the video or read on for his insight:

Snoop Dogg campaign leads to CEO exit

Rapper Snoop Dogg made the news again last week for a campaign he did last November for Solo Stove.

You may remember Snoop’s headline-making tweet: “After much consideration and conversation with my family, I’ve decided to give up smoke. Please respect my privacy at this time.”

It went viral across social media channels and through mainstream news coverage. It went viral because the only …

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