Well-known Quebec rotisserie chicken chain St-Hubert is joining the chorus of fast food restaurants creating value meals to attempt to counter the rising cost of living and win back customers.
St-Hubert said on Wednesday that it is freezing prices on all main courses on its menu and is reducing prices on appetizers, beverages and desserts while not shrinking food sizes, the chain said.
The drop is part of a trend in Quick Service Restaurants (QSR) which have dropped prices or added value menu items to win back customers.
Tim Hortons, McDonald’s, Starbucks, Burger King and Wendy’s have all created value menu items, including $1 coffee, $5 meals and other options.
The value items come as customers are spending less and restaurants are faced with higher rents, food costs and labour.
Restaurants Canada vice president Kris Barnier …