Categories
Career Advice

Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO) [Video]

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic.

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience.

While marketing campaigns are often centered on content, event marketers often think about content too late. That’s precisely what UBM found in its Content Connectsresearch among technology brands. Laura Forer of MarketingProfs, UBM’s research collaborator, notes that pre-event content shouldn’t be an afterthought: “Ninety-six percent of attendees look for information prior to attending an event, and 90% continue that search post-event. Effective content before, during, and after an …

Watch/Read More
Categories
Career Advice

Black Men White Coats brings medical mentorship to Waterbury [Video]

WATERBURY, Conn. (WTNH) St. Marys Hospital partnered with Black Men White Coats Saturday in Waterbury to provide disenfranchised youth with career guidance and mentorship into the medical field. This is the first event of its kind in Connecticut with more than 1,000 young people visiting Waterbury for the summit. We recognize that children today []

Categories
Career Advice Digital Nomads Productivity Remote Work Office Remote Work Opportunities Remote Work Tools and Software Remote Working Places Remote Working Psychology Resumes and Job Seeking Side Hustle Work from Home Lifestyle Work from Home Lunch Work from Home with Family Working from Home Funny Videos

Employees Are Avoiding the Office Because of Their Bosses: Survey [Video]

Flexible workspace brand Beyond shared a new survey of 1,262 employees in the UK and the reasons they're avoiding the office including their bosses.