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Oops, Google Did It Again But You Still Need First-Party Data [Video]

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Career Advice

In the immortal words of Britney Spears, “Oops, they did it again.”

No, we’re not talking about the US government approving a TikTok divestiture.  It’s possible, but so remote that it won’t stop people from investing every dime in it.

We’re talking about Google’s most recent oops. Last week, they delayed the deprecation of the third-party cookie for yet another year.

So, we turned to CMI’s chief strategy advisor, Robert Rose, who had fallen for Google’s proclamation that 2024 is the end of third-party cookies for his take. Watch this video or read on:

Yes, I fell for their nonsense. I thought they were serious when they launched cookie removal for some Chrome users in a trial. But Google seems determined to make me look dopey.

When I think of it, my relationship with Google is like Britney’s song. “They play with my heart … got lost in the game. …

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