The new Starbucks boss – the ‘Messi of the restaurant industry’ – is set for a €103m payday in one of the biggest US hires on record, writes Emily Hawkins.
Not only that – Brian Niccol can work from a remote office in sunny Newport Beach, California, rather than the coffee chain’s Seattle HQ.
And he can use the Starbucks plane to visit head office when needed.
If Niccol hits targets, his full package will make him one of America’s best-paid bosses.
“He’s considered to be almost the [footballer Lionel] Messi of the restaurant industry,” said Bernstein analyst Danilo Gargiulo.
A shake-up at Starbucks has sent shares up 24pc while burrito chain Chipotle, which Niccol is leaving after a successful turnaround, has lost 7pc.
Starbucks has struggled, with sales falling and a row over alleged links to Israel.
Niccol will be the fourth boss in less than three years after Laxman Narasimhan…