Jayde Powell started her social media career over a decade ago, working for wellness brands and big name companies like Delta Airlines. She never imagined she’d make money creating content as herself — especially not on LinkedIn.
Powell started posting observations from her experience in corporate America on the job search-platform after she noticed other creators were shifting away X.com, formerly known as Twitter,, at the end of 2022. Within a year, the posts started gaining traction and catching the attention of past clients.
When the social media management platform Sprout Social, offered $1,000 for Powell to write a sponsored post promoting their upcoming event on her personal LinkedIn page, she says, it was a light-bulb moment. Powell — whose day job is running her Atlanta-based social media strategy agency, The Em Dash Co. — realized she could leverage the skills she used to write for corporate companies on her own accounts.
The epiphany …