Meta’s latest update is a devastating blow to advertisers – what you need to know [Video]

On January 31, 2025, Meta will deliver another blow to advertisers. 😩 

Talk about a happy new year. 🥂

Meta has already started eliminating the ability to set new detailed targeting exclusions as of July 15, 2024. However, beginning Jan. 31, existing campaigns using these exclusions will stop delivering altogether.

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Imagine running ads with no way to exclude audiences that will not buy.

This change feels like yet another chapter in Meta’s ongoing playbook of: “Give me your credit card info, and trust me, bro.” 🤑

In this article, I’ll explain why this is happening and, more importantly, what you can do to stay ahead. But before we get into it, here’s a bit about me and why this will be worth the read.

Quick Intro

If you’re new here, my name’s Lester, but call me Les. 👋

I’m a founder with …