MAICON Highlights: Determining the Role of AI in Marketing [Video]

Artificial intelligence manifests dueling perspectives.

Some marketers are uncertain how to feel about this new technology. Some see the opportunities for next-generation marketing.

It’s a lot to think about, so we asked CMI’s chief strategy advisor, Robert Rose, for his thoughts. Fortunately, he was already speaking at this week’s epicenter of the conversation — the Marketing AI Institute Conference (MAICON) in Cleveland, Ohio. Watch or read on for his take:

Gathering to talk marketing AI

This week was the fifth annual MAICON, an event that cultivates a community of forward-thinking, smart, and bold marketers that grows year after year.

It was great to see talks from familiar thought leaders such as Chris Penn, Andy Crestodina, Andrew Davis, Katie Roberts, Jim Sterne, and Amanda Todorovich.

It was also great to meet leaders in the field with whom I was less familiar. Mike Walsh, CEO of Tomorrow, discussed how AI is part of a bigger transformation of the system of work. He challenged marketers to think …