Live Nation is giving viewers a glimpse into how notable figures run their brands with the series Side Hustles.
The digital program is set to debut on the company’s streaming platform Veeps on Nov. 8 with a four-episode launch. Journalist SuChin Pak, who is the voice of MTV Cribs, narrates the show that offers insight into how celebrity founders manage their businesses and personal lives.
The guests include Cameron Diaz and fellow Avaline co-founder Katherine Power; Tamera Mowry-Housley and husband Adam Housley from Housley Napa Valley; WWE Hall of Famers Brie and Nikki Garcia from Bonita Bonita; and rapper and Cookies founder Berner.
Hailing from Veeps Studio, Side Hustles is directed by Jason Berger. Executive producers include Berger, Amy Laslett and Mark J. Marraccini for Kids at Play, along with Benji Madden, Joel Madden, Kyle Heller and Bobby Gomez for Veeps. A trailer that is exclusive to The Hollywood Reporter …
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