JD Vance‘s “self-promotion backfired remarkably” during Tuesday night’s vice presidential debate, according to a personal-branding expert.
The Ohio senator went head-to-head with his Democratic counterpart, Minnesota Gov. Tim Walz, yesterday, in what is likely to be the last debate before Election Day.
Marina Byezhanova, co-founder of a personal-branding agency, evaluated Walz and Vance’s personal brands based on her own metrics of perception, relatability, influence, self-marketing, and managing criticism.
Pre-debate, Byezhanova gave each candidate a score of two out of five, with Walz scoring on perception and relatability, and Vance on influence (which includes storytelling and perceived strength of conviction) and self-marketing.
Post-debate, both vice-presidential hopefuls’ scores increased to three, Byezhanova said, each gaining a point for managing criticism.
Vance “responded effectively to …