Is It OK for Platforms To Train Their AI With Your Content? [Video]

When is your content, our content?

In the movie Fast Times at Ridgemont High, Jeff Spicoli (Sean Penn) has a pizza delivered to his history class taught by Mr. Hand (Ray Walston), who isn’t pleased.

“Mr. Spicoli, you’re on dangerous ground here. You’re causing a major disturbance on my time.”

“I’ve been thinking about this, Mr. Hand. If I’m here, and you’re here, doesn’t that make this OUR time?”

“You’re absolutely right, Mr. Spicoli. It is OUR time.” Then, Mr. Hand invites the entire class to eat the pizza and takes a slice for himself.

It’s a perfect metaphor for where big technology seems to be headed with your content.

Marketers think, “If my content is here, and your content is here, doesn’t that make this OUR platform?”

And the tech companies say, “You’re absolutely right, Marketer. It is OUR platform.” Then, they proceed to take your content and feed it to their learning models for …