How to market your side hustle on Instagram [Video]

Instagram can be a great way to promote your side hustle, whether that’s dog-walking, tutoring, creating UGC, selling vintage clothes, or another moonlighting endeavor. 

But it can also be a complex platform to get right, with many features, many post types, and a frustratingly mysterious algorithm. So we’ve compiled a few tips to make your Instagram presence as great as the business itself.

Set up an Instagram Business account

One of the first choices you’ll make is whether to make a new account for your side hustle or, if you have one, use your existing personal account. There are benefits to both approaches: Creating a new account can make your business look more streamlined and legit. Plus, you’ll be able to start fresh by targeting the exact type of followers you want as your customers. 

There’s one big advantage of using your personal account: existing followers. If you go that route, though, you might need to revamp your profile and delete — or archive— …