How to Make Your LinkedIn Profile Engaging [Top Tips] [Video]

They say – If you’re in marketing, but not on Linkedin… are you in the industry at all?

Nowadays, being engaging and visible on LinkedIn opens an array of opportunities:

• It’s easier for recruiters, potential clients, and other interested parties to spot you
• You can establish yourself as thought leader and get recognized in the industry
• You can be the most effective ambassador for your company

Below are some top tips to help you get your LinkedIn profile in top shape.

LinkedIn Profile Tips

Let the makeover begin…

1 – Use rich media

Even historically text-based platforms like Twitter are moving away from text-only content. So why would you use only text for your LinkedIn content?

Combine it with native video content, compelling images, carousel posts, and other rich media that will become more prominent on the platform in the future.

2 – Keep your updates short

The only way those long, dragged-out LinkedIn posts are getting engagementis …