How to Audit Your Content: 5 Essential Steps [Video]

Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let alone teaching others how to do it?

A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark.

In Laura’s Content Marketing World talk, Conducting a Content Audit, she answers the basic questions any marketer might have about this formidable, invaluable task. She starts with these two definitions to ground the conversation:

• A content inventory is a list of content items, just like the kind of list you’d make if you managed The Gap and took inventory of all the clothing in your store.
• A content audit is an analysis of the inventory. It’s a foundational part of a content strategy.

Earlier CMI posts on content audits focus on questions of the what, why, when, and who. Here I focus on the …