Creator platform OnlyFans is hailed as a profitable side hustle — but how much do creators really make?
Variety did the math. Last week, OnlyFans parent company Fenix International released its UK regulatory filing for most of 2023 (up until the end of November), where it laid out its financial statements. The report reveals that the number of creator accounts grew 29 percent in 2023, from around 3.2 million to 4.1 million. Number of fan accounts (those who buy content) grew 28 percent as well, from around 239,000 to 305,000 between 2022 and 2023.
Gross payments made on OnlyFans, meanwhile, grew one billion dollars in the same time frame, from $5.6 to 6.6 billion. Gross means it’s subject to taxes, refunds, and deferred income, so Variety estimated that creators netted $5.32 billion. Given that there are over four million creators on the platform, that means the average yearly payout is around $1,300 per creator. This includes everyone, from creators who are inactive to creators who make millions every …