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Side Hustle

How a ‘Cameo Santa’ built his Christmas-themed living room side hustle [Video]

The first time Eddy Rich dressed up as Santa Claus, he was just doing a neighborly favor.  

It was 1995. His neighbor breathlessly ran down a hill, around a cul-de-sac and to his front door in Tucker, Georgia, to tell him that the Santa she’d hired for a party suddenly canceled, and she had an empty suit to fill, the now-68-year-old recalls.

Putting on the costume and bleaching his long beard made him “feel like a superhero,” he says. Thus began his three-decade side hustle as Santa Claus, beginning at local parties and migrating to personalized video website Cameo — an online marketplace where people can buy personalized video greetings — in 2018.

Last year, he and his son Chris Rich — a 32-year-old property manager who helped establish his dad on the platform, and manages his presence there — made roughly $52,000 from Cameo, including $14,700 during the week of Christmas, according to documents reviewed by CNBC Make It.

They’re poised to perform similarly this year: …

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Side Hustle

Tax tips and updates for 2025 filing season [Video]

Get your documents ready. Tax season is here. One key update this year involves third party payment platforms like Venmo and Cash App. These platforms will send you *** 1099K form if you made more than $5000 in income using them, changes only for business transactions, not personal ones. But tax experts are getting *** lot of questions. It really is not so much *** change in the rules. If you had self-employment income or side gig or side hustle income, that's always been taxable, is taxable and will be. Mark Steber is the chief information officer for Jackson Hewitt. He says life changes will have *** bigger impact on your taxes, like getting married, having *** child, or taking care of dependent parents. You might be sitting on *** new benefit, *** credit, an election, or *** deduction that can add money to your tax refund. The child tax credit, for example, is worth up to $2000 per child under 17. There's also the Earned Income Tax Credit. It's worth anywhere from $632 to 7,8. $30 depending on the number of children you have, your marital status, and how much you make. You can find information about credits and deductions by going to IRS.gov. Make sure you know all the deductions and all the credits and all the elections, or you have someone who will help you do that. The deadline to file is April 15th. Tax experts recommend filing early because fraud and identity theft become more common the longer you wait, not to mention you'll get your refund faster. Reporting from Washington, I'm Amy Lowe.