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From side hustle to a successful small business [Video]

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Side Hustle

How do you know when to take your side hustle to the next level – and what happens when you get there?

Don’t be afraid to follow your passions

Melissa started her side hustle selling the paintings she and her mother, Lauren Jarrett, spent every day painting side by side. Lauren is one of the estimated 17,000 survivors of the Stolen Generations and the mother-daughter duo found painting together was a way of connecting and healing. Using bright colours and pastels, their paintings told stories of Gumbaynggirr country on the New South Wales Mid North Coast. Melissa realised these stories needed to be seen and heard so they started their business, Miimi & Jiinda, which means mother and sister.

Think of creative ways to evolve your product

Seeing the early signs of success, Miimi & Jiinda expanded into ceramics and then women’s and kids clothing. Now, they’ve entered the realm of high fashion. “It was definitely not something that I ever dreamt of happening,” says …

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