At this year’s WPP Stream event in Greece – a two-day ‘unconference’ where industry leaders gathered for informal, peer-led discussions – one thing became clear: how we work is undergoing a seismic shift.
Stream, which eschews the usual top-down conference format in favor of open dialogue, saw WPP’s CEO Mark Read among the speakers addressing the biggest challenges and opportunities facing businesses today. This year, two big themes stood out: AI’s rise and the future of remote work.
But it was the conversation about remote work that really sparked debate. Amazon’s CEO Andy Jassy recently gave an edict that employees must return to the office five days a week and it seems this has given CEOs the perfect cover to start rethinking the post-pandemic work-from-home setup.
At Stream, the consensus was that, while flexibility will remain, the era of a fully remote workforce may be winding down. There was a …