TikTok is quickly becoming a go-to platform for career advice, as jobseekers and professionals alike turn to videos featuring tips and tricks and the latest job market insight.
Indeed, for some it may seem that #CareerTok is becoming the new LinkedIn, with more than 93,000 videos and counting under the hashtag where people share career lessons, from sending effective emails to taking charge of your next 1:1 with your boss.
But experts are warning that some of the career advice on the video-sharing app could do more harm than good.
Jasmine Escalera, a career expert at Zety, has identified several popular #CareerTok practices that, while seemingly helpful, could ultimately damage a person’s professional standing.
1. White Fonting
One viral TikTokhack, known as “white fonting,” suggests inserting keywords into a résumé in white font, invisible to the naked eye but detectable by Applicant Tracking Systems (ATS) that are used to streamline recruitment and hiring. The goal …