ColorCreative’s 360 Management Approach With President Talitha Watkins [Video]

Mentorship and building a network that cultivates sustainable careers is at the core of Hoorae Media, the independent production company founded by Issa Rae. And that ethos continues with the company’s talent management firm ColorCreative, which takes on a “360” approach to reveal its clients’ full potential.

ColorCreative began as a networking space where Rae and cofounder Deniese Davis passed along constructive career advice to emerging creators in the entertainment business following the success of Rae’s hit YouTube series “The Mis-Adventures of Awkward Black Girl.” In 2019, ColorCreative hired its first manager, Ashley Calloway, and that’s when a seedling of an idea bloomed into the two plotting their own stake in the talent management industry.

Today, Talitha Watkins serves as president and head of ColorCreative Management.

“Issa and Deniese [were] kind of looking at what was there and saying, ‘Hmm, I wonder if we turn this into a full-fledged management company? …