3 of our Favourite Explainer Videos (And Why They Work!)

Explainer videos do what they say on the tin – provide a quick and easy explanation to help your audience understand your product or service and how it solves a problem.

Explainer videos are ideal for companies that have a product or service that is difficult to describe to potential customers in a way that is easy to comprehend. They’re an excellent way to illustrate complex ideas in clear, engaging, and meaningful ways in less than 2 minutes. However, they are useful for any business, large or small, that wants to showcase what they do. 

From small businesses to market-leading brands, explainer video production is becoming a core part of marketing mixes, as they are one of the most effective ways to communicate your core message to prospects.

We’ve rounded up 3 of our favourite explainer videos created by our talented team to help inspire you to make an explainer video part of your marketing strategy – check them out below!

1. European Investment Bank 

European Investment Bank …