JD Vance’s ‘Self-Promotion Backfired’ in VP Debate: Personal-Branding Expert [Video]

JD Vance‘s “self-promotion backfired remarkably” during Tuesday night’s vice presidential debate, according to a personal-branding expert.

The Ohio senator went head-to-head with his Democratic counterpart, Minnesota Gov. Tim Walz, yesterday, in what is likely to be the last debate before Election Day.

Marina Byezhanova, co-founder of a personal-branding agency, evaluated Walz and Vance’s personal brands based on her own metrics of perception, relatability, influence, self-marketing, and managing criticism.

Pre-debate, Byezhanova gave each candidate a score of two out of five, with Walz scoring on perception and relatability, and Vance on influence (which includes storytelling and perceived strength of conviction) and self-marketing.

Post-debate, both vice-presidential hopefuls’ scores increased to three, Byezhanova said, each gaining a point for managing criticism.

Vance “responded effectively to …