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Side Hustle

I started a side hustle from my council estate bedroom – now its a multi-million pound beauty empire and I own a Lambo [Video]

FROM growing up on a council estate to owning an eight-figure cosmetic brand, Paige Louise Williams is the ultimate rags-to-riches story. 

The 31-year-old left school with no qualifications and was earning £600-a-month in Selfridges when she set up her eponymous cosmetic brand as a side hustle. 

Paige Williams owns one of the UK’s biggest cosmetic brandsCredit: instagram/plouise1
The 31-year-old left school with no qualifications and is now a multi-millionaireCredit: instagram/plouise1

The last time CEO Paige spoke finances in 2019, the brand was turning over an eye-watering £6 million a year. 

This has likely rocketed since the P.Louise brand was cemented as a household name thanks to its popularity on video sharing app TikTok.

Paige was originally hailed for making the “world’s best” eye-shadow base in 2016.

But her brand’s recent hero products are the £22 sell-out Bad B***h Energy Lip Duo in 75 flavours and £15 The Cheek Of It liquid blush …

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